Frank's Blog
The founder of The Gift of Giving, Frank Callahan, with the latest in giving news and commentary.

Dec 3

Written by: Frank Callahan
12/3/2010 2:02 PM

Ranking America's Cities: Donation Nation

Research By: Wanda Lau

Donation Nation

Ranking America's Cities

Cities take on different faces during the holiday season—some are the spitting image of Scrooge, others look like Santa. Which one your town resembles has nothing to do with Styrofoam snowflakes; rather, it comes down to what you can't see: a charitable spirit. While anyone can lavish gifts on friends and family, it takes people with "ho ho ho" in their hearts to be generous with strangers.

To find the most giving cities, we first factored in who's making the largest online charitable donations during the holidays (from Convio, a software provider for nonprofits). Then we calculated the number of donations given to Goodwill Industries International for December, and the amount collected by the Salvation Army's Red Kettle Campaign. Finally, we looked at the number of toys donated to the Marine Toys for Tots Foundation.

Overall ranking: 1

Madison, WI

Online charitable donations: 17
Donations to Goodwill: 34
Donations to Red Kettle Campaign: 1
Toys donated to Toys for Tots: 1
Grade: A+

The most charitable city on our list hosted the 2009 kick off for “Walmart Gives Back,” a holiday campaign that will provide $32 million in donations to charities. Thirty-five refrigerated trucks left Transport Refrigeration in Madison on November 3 to supply food banks across the nation.

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